Goodwill Store & Donation Center in Kenosha, Wisconsin

Thrifting at Goodwill Helps Strengthen Your Community

Second-hand shopping at Goodwill Store & Donation Centers helps support job training and placement for your friends and neighbors.

As a Goodwill shopper, you are changing lives. That’s because Goodwill is more than a unique thrift store, the funds raised through your purchases of generously donated household goods and clothing provides:

  • Job training
  • Internship experiences
  • Job placement services
  • Access to FREE services at Goodwill Workforce Connection Centers
  • Vocational evaluation
  • Financial empowerment coaching
  • Day services programs
  • Meal delivery programs
  • Support for individuals with mental illness and/or substance use disorders to find and keep jobs

Plus, each Goodwill store employs 45 – 55 community members.

It’s our mission to help people with disadvantages or disabilities overcome challenges to build skills, find employment, and progress in their life and careers.

In 2020, Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago served nearly 40,000 people experiencing employment challenges in Southeastern Wisconsin and Metropolitan Chicago and made 4,327 job placements in the communities we serve.

Find a Goodwill Store & Donation Center near you!

Sustainable shopping

We all love being fashionable, and upcycling the thrift store fashion finds available at Goodwill helps save the planet while giving you the opportunity to showcase your unique fashion style!

Did you know?

  • Goodwill shoppers and donors kept more than 139 million pounds of material out of landfills in 2020.
  • Nearly 875,000 pounds of materials were sold and repurposed at our Goodwill Outlets
  • In 2021, Goodwill said farewell to the use of plastic bags to produce less trash and encourage sustainability. After all, it takes 500+ years for a plastic bag to degrade in a landfill!

So, congratulations eco-thrifter! By participating in the circular fashion movement, your Goodwill finds are promoting sustainability and minimizing landfill waste.

Local mission, local impact

Goodwill Industries of Southeast Wisconsin and Metropolitan Chicago has more than 90 locations across a 23-county territory. Our services and mission programs align with the needs of the communities we serve. Our employees participate in volunteer activities, called Acts of Goodwill in Milwaukee and Chicago communities. Wondering how Goodwill impacts your community? See our local impact fact sheets to get data on the mission programs we support, the number of Goodwill Cares Vouchers issued, and our environmental impact by county.


Upscale and unique thrift shopping

Named the Best Vintage Shop by Milwaukee Magazine and Best Thrift Store in Wisconsin by Yelp! Insider, Retique offers fashion-forward, high-end men's and women’s apparel and accessories in the heart of Milwaukee’s Third Ward. Department store and designer label clothing is sourced from across Goodwill Store & Donation Centers across Southeastern Wisconsin and Metropolitan Chicago. These donations provide amazing Goodwill finds for savvy shoppers who enjoy an upscale thrifting shopping experience. Resale shopping at Retique helps support Goodwill’s mission of providing training and employment opportunities to people with disadvantages and disabilities. Best of all, Retique purchases qualify for Perks Plus points!


Other unique thrift store opportunities

Looking for the ultimate secondhand shopping experience? Goodwill outlets offer unsold items from our traditional thrift stores at bargain-priced, by-the-pound rates. Goodwill outlets give your generous donations a second chance to support our mission. The Goodwill thrift store outlet experience is a little different than our traditional stores. Learn how shopping at the outlet works and stop by for amazing Goodwill finds today!

Do you love the convenience of shopping thrift stores online? Goodwill offers a variety of ways to purchase secondhand books, electronics, clothing, and jewelry in our online thrift shops.

Shop Goodwill online today!


Is Goodwill a nonprofit organization?

Yes, Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago is a 501(c)(3) organization. Founded in 1919, our Goodwill is the largest among 155 Goodwill organizations in North America. In 2020, Goodwill Industries International served more than 1 million individuals worldwide and helped more than 126,000 people train for careers in industries such as banking, IT and health care, and get the supportive services they needed to be successful. See our most recent Annual Report and 990 forms to learn more about our nonprofit.

How does Goodwill make money?

Goodwill runs a successful social enterprise businesses to fund our mission programs. In addition to our retail stores, our Goodwill runs a commercial laundry and linen service in Milwaukee, Goodwill TalentBridge – a full-service staffing and recruiting firm, and provides food service, laundry, administrative and logistic services to both sailors and recruits at Naval Station Great Lakes, the home of the U.S. Navy’s only boot camp, located near North Chicago, in Lake County, Illinois.

Does Goodwill accept furniture donations?

Although it is hard to say “no thank you” to a donation, Goodwill does not accept donations of furniture or large exercise equipment. See our donor guidelines for a complete list of items we can accept, including cars, and items we cannot accept.

Does Goodwill pick up donations?

Unfortunately, Goodwill does not pick up donations. Donations can be dropped off at any of our Goodwill Store & Donation Centers.

What is Goodwill's return policy?

All sales are final. Merchandise is sold “as is” and Goodwill does not accept returns. We recommend that customers test items and try on clothing before making a purchase.