Celebrate Our 100th with Us!
This is a special year for Goodwill as we will be celebrating our 100th anniversary throughout 2019. Goodwill has called many locations home, and the heart of our mission has been a part of each one. Our Goodwill began much like other Goodwills across the country—in the basement of Summerfield Methodist Church in Milwaukee and in the basement of an unused church in Chicago. Today, our Goodwill territory spans two states and 23 counties, with 70 Store & Donation Centers spread throughout Wisconsin and Illinois, while another 30 locations provide a variety of programs and services.
As we begin this milestone year, we're taking a moment to look to our past, while we plan for our future. Throughout 2019, we'll be celebrating this important milestone in many ways. Here in our Living Amazing Guides, we’ll review the top fashion trends throughout the last 100 years and share how you can incorporate these trends in your wardrobe today!
We also invite you to take a look back at the road we've traveled in becoming who we are today by visiting our "About Goodwill" page.
1919-1930’s Top Fashion Trends
In the 1920’s and up to the 1960’s, men and women changed their outfits frequently throughout the day. Whether it was a special outing, a party, or even a certain time of day, there was always an outfit for each occasion. In the 1920’s, fashion was influenced by art movements such as Surrealism, Impressionism, and Art Déco. It also reflected the modernist era of the Roaring Twenties and the Jazz Age. By the 1930’s, fashion was full of glamour and inspired by the “Golden Age of Hollywood.” However, the Great Depression did take its toll and forced many designers to slash prices and use cheaper fabric.
Women Fashion Trends in the 1920’-1930’s:
- Flapper-inspired dresses or silk gowns that were shorter, low-waisted, and more revealing.
- Elegant evening gowns with sweeping flared hems and open, bare backs.
- Fur coats and beaded or feather headbands for the evenings. Hats were a constant accessory that many women would not leave home without.
- At home, women generally wore simple cotton dresses and oxford heels. Clothes in general were looser fitting and allowed for freedom of movement.
- Other accessories included rolled down stockings, long strands of pearl beads, cigarette holders, and feather boas.
Men Fashion Trends in the 1920’s-1930’s:
- Three-piece suits for upper and middle-class gentlemen. Men adopted wide-legged trousers, extra broad shoulders, and they wore looser suit coats which made them much more comfortable.
- Working-class men wore laborers’ clothes that usually included denim, canvas overalls, and plaid work shirts. Unlike women, men dressed for their job or class status, rather than the occasion.
- Classic hats included fedoras, boaters, or walkers.
- On the weekends, men were often found in casual sporting clothes. Trends included plus four trousers, patterned sweaters, and tall socks.
1920’-1930’s: How to Wear Today
- Shop for drop waist dresses. These dresses cut a horizontal line across the body below the hips. This type of dress is flattering and represents the looser, freeing dresses of the 1920’s and 30’s.
- Don a headpiece. Headpieces with gem or crystal embellishments dress up any outfit and add a romantic touch. If you do op for a headpiece, keep other jewelry (especially necklaces) simple so that they don’t overpower each other!
- Think Art Deco. Nude, blush, or cream-colored outfits with sequin details are perfect for spring and give off Old Hollywood glamour vibes.