Though a newcomer to Forbes' "America's 25 Most Inspiring Companies" List, Goodwill Industries landed at a prestigious #23. Performance Inspired, Inc., an Atlanta consulting and training firm that helps organizations elevate performance through the science of inspiration, surveyed 2,175 consumers to identify America’s 25 most inspiring companies.
Conducted online, the survey asked respondents which five companies they find most inspirational, and why. It also asked them to describe their most recent encounter with each company.
Terry Barber, chief inspiration officer for Performance Inspired referred to Goodwill as an “outlier among so many high-power business brands.”
“Consumers are really appreciative of the Goodwill retail stores and the perceived feel-good value they are bringing to local communities,” Barber says.
