Goodwill Fashion Expert—Bjorn Nasett

Red, rouge, crimson, scarlet, ruby, burgundy, cherry, and strawberry are all commonly linked shades of this world-class color. Red is universally associated with many emotions like danger, passion, anger and beauty. It is also a symbol of happiness in China and many other cultures around the world. In America we relate this tone to Christmas and of course Valentine’s Day. But, no matter what it reminds you of, or what shade it is, red is always red-hot when it comes to fashion. When people talk about rolling out the red carpet they’re actually calling attention to the fact that it is traditionally used to show respect and dignity to heads of state when they attend ceremonial or formal occasions. Nowadays however, most of us think of celebrities and VIPs posing for pictures in their fancy designer clothing as they attend movie premieres, award shows, or promotional events.  

Red is a universally flattering shade. There I’ve said it. Recently actress Lupita Nyong’o was the epitome of glamour as she walked the red carpet in a fresh off the runway bright red Ralph Lauren gown. I know that not everyone is a movie star, and that some folks think they can’t wear red, but I beg to differ. It’s all about how you use this classic, and in February especially, romantic coloration.