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Goodwill Mission Stories

At Goodwill we strive to meet the needs of the communities we serve through the Power of Work. Our mission has remained strong for 100 years and without you, it simply wouldn't be possible. Thank you for supporting our mission!

Posted by Goodwill Staff on Sep 27, 2020 1:13:19 PM


I grew up with a tight-knit family, and my first role models were my parents. My father is Mexican, and he came to the United States when he was only 20 years old. He worked in the fields in Mexico when he was a kid and in factories after he moved to the United States. My mother also worked throughout my childhood – sometimes multiple jobs. Seeing how hard they work resonates with me to this day.

Posted by Goodwill Staff on Sep 21, 2020 4:03:47 PM


For Luis Mercado, perspective is everything. Growing up in Milwaukee, he watched as his parents struggled to assimilate and financially find their way.

Posted by Gazelle Arga - Goodwill Marketing Coordinator on Sep 14, 2020 9:27:04 AM


After losing her job in the culinary industry, Isamar turned to Goodwill’s Workforce Connection Center (WCC) in Bay View to help find essential work just as the pandemic began.

Posted by Goodwill Staff on Aug 31, 2020 3:55:48 PM


Goodwill's Individual Placement and Support (IPS) program is a partnership with the Milwaukee County Behavioral Health Division, Wisconsin Division of Rehabilitation (DVR), the Wisconsin Department of Health Services and the University of Wisconsin - Madison.

Posted by Goodwill Staff on Aug 24, 2020 5:59:47 PM


In the unprecedented time of COVID-19 shutdown, Shannon was staying at Sojourner Truth House, the largest provider of domestic violence prevention and intervention services in Wisconsin. The Sojourner Truth House was a safe place for her and her children.

Posted by Goodwill Staff on Jul 27, 2020 8:04:59 PM


When Grace came to Goodwill, it was clear she was a big animal enthusiast but also struggled interacting with people.

Posted by Goodwill Staff on Jul 20, 2020 4:28:46 PM


As the unemployment rate in Wisconsin remains high, many are facing the stress of needing to support themselves and provide for their families. Yet even in this time of growing worry and uncertainty, Goodwill is here to help people overcome obstacles, find jobs and achieve their goals.

Posted by Goodwill Staff on Jul 13, 2020 7:04:32 PM


Severe depression and social anxiety were major obstacles in Alice’s life.

Posted by Goodwill Staff on Jul 3, 2020 12:24:16 PM


Devonte began his journey with Goodwill’s Empower One program back in August 2018.

Posted by Goodwill Staff on Jun 29, 2020 1:11:41 PM


Daniel started working with Tina, Employment Specialist with Goodwill Employment Services in June 2019.

Posted by Goodwill Staff on Jun 22, 2020 3:24:30 PM


Eddie completed Goodwill’s former Work Services program in 2016 and recently completed our former Explore WORK service in June of 2019. While Eddie completed these services, he showed his desire to work and his skills.

Posted by Goodwill Community Relations Department on Jun 22, 2020 3:01:23 PM


“There are two words I think of when I think of freedom – power and wealth. Juneteenth is ours; it belongs to us. You have to know where you’ve been in order to realize where you want to go. Juneteenth is an opportunity for us to come together and celebrate our Black heritage while we continue to fight for our rights.”

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