Goodwill Mission Stories

At Goodwill we strive to meet the needs of the communities we serve through the Power of Work. Our mission has remained strong for 100 years and without you, it simply wouldn't be possible. Thank you for supporting our mission!

Posted by Goodwill Staff on Aug 24, 2020 5:59:47 PM


In the unprecedented time of COVID-19 shutdown, Shannon was staying at Sojourner Truth House, the largest provider of domestic violence prevention and intervention services in Wisconsin. The Sojourner Truth House was a safe place for her and her children.

Posted by Goodwill Staff on Jul 27, 2020 8:04:59 PM


When Grace came to Goodwill, it was clear she was a big animal enthusiast but also struggled interacting with people.

Posted by Goodwill Staff on Jul 20, 2020 4:28:46 PM


As the unemployment rate in Wisconsin remains high, many are facing the stress of needing to support themselves and provide for their families. Yet even in this time of growing worry and uncertainty, Goodwill is here to help people overcome obstacles, find jobs and achieve their goals.

Posted by Goodwill Staff on Jul 13, 2020 7:04:32 PM


Severe depression and social anxiety were major obstacles in Alice’s life.

Posted by Goodwill Staff on Jul 3, 2020 12:24:16 PM


Devonte began his journey with Goodwill’s Empower One program back in August 2018.

Posted by Goodwill Staff on Jun 29, 2020 1:11:41 PM


Daniel started working with Tina, Employment Specialist with Goodwill Employment Services in June 2019.

Posted by Goodwill Staff on Jun 22, 2020 3:24:30 PM


Eddie completed Goodwill’s former Work Services program in 2016 and recently completed our former Explore WORK service in June of 2019. While Eddie completed these services, he showed his desire to work and his skills.

Posted by Goodwill Community Relations Department on Jun 22, 2020 3:01:23 PM


“There are two words I think of when I think of freedom – power and wealth. Juneteenth is ours; it belongs to us. You have to know where you’ve been in order to realize where you want to go. Juneteenth is an opportunity for us to come together and celebrate our Black heritage while we continue to fight for our rights.”

Posted by Goodwill Staff on Jun 15, 2020 7:26:19 AM


For many, the perfect job means loving what you do, enjoying who you work with and still having time for your hobbies. For Steve, the perfect job also means independence and a chance to fit in. Steve found all of this, and more, at Goodwill.

Posted by Goodwill Staff on Jun 5, 2020 10:08:56 AM


Starting a new life in an unfamiliar country can be overwhelming and scary. For Fanta, adding several barriers including a lack of job history and being hard of hearing made the task of finding employment feel almost unachievable. Until she found Goodwill.

Posted by Goodwill Staff on May 18, 2020 3:20:27 PM


Overcoming obstacles and focusing on an individual’s future is what Goodwill is all about.

Posted by Goodwill Staff on May 5, 2020 4:26:55 PM


Andy Zakatuan knows what it’s like to face struggles as a child. He was born in a concentration camp in Stuttgart, Germany after World War II.

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Goodwill Military Veteran Success Stories