Banana Republic and Goodwill Industries teamed up again for a clothing trade-in promotion. This year's event was called "Give Where You Live!". Customers could donate gently used adult sweaters and coats at participating Banana Republic stores (excluding outlet stores) in the United States and Canada and recive a 30% discount coupon for each item donated (A limit of three coupons per customer). The coupons can be used at Banana Republic toward the purchase of any regular-priced merchandise, excluding the monogrammed collection. All donations will directly benefit Goodwill agencies.
Last year's "Share the Warmth—Spread the Goodwill" campaign produced outstanding results. Goodwills collected more than 110,000 sweaters, which generated an estimated $440,000 in revenue to support Goodwill's job training and career services for individuals with disabilities and disadvantages.